Search Engine Marketing

Search is at the heart of digital marketing following customer decision making from initial awareness to conversion.  It underpins all online marketing activity; branding, communication, engagement, sale.

Tandem searchers have worked with retail, corporate and entertainment brands in the UK, Europe, and the US in multiple languages.

Site Search Auditing

Tandem will review your site in the context of existing and potential search engine success. Our approach is threefold

1. Your objectives and what you need to achieve e.g. increased revenue, customer acquisition, increased traffic, better quality traffic.
2. Audience; research into how people search and what you need to be found for, we analyse search activity, your log files and existing tracking
3. Search capability; eradication of barriers to search, current benchmark and future potential.

This approach allows us to create a search strategy and can be expanded to include competitor research, linking & SMO strategies and content creation and optimisation.

Site Optimisation

Tandem Digital offers an optimisation service. This is customised per client; onpage or deep site optimisation, one off campaigns or ongoing monthly time. We'd be happy to walk you through it.

Multi Lingual Search

Want to be global? You need to get local. Tandem Digital offers multilingual search using native speakers. We're currently working in over 20 languages using trained search optimisers.

Conversion Increases

Make the most of your traffic by increasing the efficiency of your conversion paths. Getting the visitor to click, sign up or buy is the next step. Tandem Digital looks at conversion paths from user motivation, value proposition, incentives and barriers to sale as well as providing a/b and multivariate testing to measure increases in conversion rates..

PPC Advertising

Tandem works with clients to audit their existing PPC activity to increase their effectiveness, ROI and revenue. We also provide training for inhouse marketers and run some PPC campaigns for clients who need agency support.

Competitor Analysis

Market places evolve constantly so understanding how your competitors is vital. Tandem offers competitor search audits and benchmarking to help you stay ahead of the competition.