Web Effectiveness and Site Analytics

We love numbers. Whether it’s getting our hands dirty in tracking codes and log files or working with multivariate or a/b testing, our experienced number crunchers will dissect your digital properties and campaigns and help you get the best return. We’ve worked with many of the large stats packages; Omniture, site intelligence, click stream, webtrends, urchin, google analytics and many more.

Google Analytics

For many clients Google Analytics is a good place to start. Tandem will set up the full set of Google tools on your site tracking traffic and behaviour and providing reporting which gives our clients clarity, measuring campaign success including

Types of measurement

Tandem benchmarks stats allowing clients to monitor progress of campaigns and market trends. We combine statistical measurements to provide clients with meaningful reporting that reflects their objectives.

• Traffic - unique visitors, returning, behaviour
• Behaviour - path,
• Sources - referral, search, direct, geo location
• Conversion - basket value, revenue, conversion rates,
• Effectiveness - Impressions, CTR, CPC, revenue, spend
• Return - Revenue, ROI, ROMI, revenue vs unit balance