Learn to fail better


Using analytics for progression… not just presentation.

Knowing what to measure, how to measure it and what to do about the results takes a bit of expertise and experience.

Your gut might get you so far, but being able to test and measure is where competitive advantage lies.

At Tandem we measure everything. We work with clients from campaign tracking to Tag Manager, creating bespoke dashboards and reports and most importantly, providing insight to inform strategy and find opportunity.

Digital Marketing Measurement Model

We avoid reports for the sake of reports.  Measurement is about informing action not keeping the c-suite happy.  We provide our clients with insightful data, starting from understanding business objectives and creating a marketing matrix. KPIs are defined, actions attributed and segments added to provide insight.

Some Analytics Activities

Measurement Framework

Campaign Tracking

Migration to Tag Manager

User Behaviour

Conversion Optimisation


Got a project in mind?