Tandem Digital is one of only 30 agencies from across the UK, to be invited by Google to benefit from Google Business Coaching Programme.The Google Partner’s network has identified agencies based on criteria, including current growth trajectory, to participate in specially designed business coaching run by...Read More
Are you missing a trick on social media? You’re putting the effort in, yet not seeing the returns - don’t worry, you’re not alone.Ignoring social media marketing is now no longer optional for many businesses. That being said, many companies still find social media a...Read More
Understanding the psychology of sharing will give your content marketing more traction.A lot is written about the process of content marketing; creating personas, repackaging content, building distribution networks and of course creating great content. Less is written about what motivates an individual to like or...Read More
Lovely to see a write up in the Scotsman today featuring the interactive infographic we did for Colliers International. Colliers understands the importance of investing in content to engage with their audiences and it was a real pleasure for us to work with them on...Read More
On almost every Drupal project I have worked on, at some point during development, the client has asked “Is page X finished yet?”.It seems a reasonable question, but the simplest answer would most often shock customers… no In reality, what most people are trying to establish is...Read More
Who would want to be a hotelier marketing online? Today’s article in Search Engine Land, regarding the third party hijack of Google+ Local listings for hotels just goes to illustrate the thankless task that is digital marketing in the hospitality sector.
Quick summary: Google local is a primary source of local listings for Google searches e.g. guesthouses perth. These listings have to be verified by a “business owner”. Site searches for roomstobook.info, roomstobook.net show almost 3000 hijacked Google+ identities with some redirecting to hotelwhiz.com.Read More