Our Blog

Smartphones: Calls Lose Out to Internet Use

Smartphones: Calls Lose Out to Internet UseSmartphones may need a new name this week – as it was revealed that telephone calls now rate as only the fifth most popular use for these mobile devices.In a study released this week by O2, it was revealed...

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A Diamond Couple

This weekend a four-day celebration will honour the Queen’s Diamond Jubilee – a day that marks 60 years of her reign – and we couldn’t let it pass without acknowledging one of Britain’s most famous partnerships, that of Queen Elizabeth and Prince Philip. The Queen...

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AdWords Exact and Phrase Match Updated

Google has released an update from AdWords about improvements to the service in relation to keyword matching. It has been announced that close variants of your keywords will now also trigger your ads in exact and phrase match. These ‘variants’ include misspellings, singular and plural...

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Protecting your Brand from Internet Trolls

Twitter fame has landed on an unlikely individual this week as student Liam Stacey was jailed for 2 months for racially abusing Fabrice Muamba, a Bolton Wanderers footballer who collapsed during a match. While the young sportsman fought for his life in hospital, Stacey took...

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Inbound Marketing

Inbound marketing is a way of looking at content led marcomms and conversion using digital channels. It joins up many of the various digital tools that are available to marketers and helps formulate a cohesive strategy which maximises on marketing investment.It focuses on finding, building...

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Kony 2012: Moral disaster, digital genius

The Kony 2012 campaign run by non-profit organization Invisible Children aims to make Joseph Kony, leader of Uganda’s Lord’s Resistance Army (LRA) famous. Not, as they say, to celebrate him, but to highlight his warcrimes that include decades of rape, murder and child kidnapping, in...

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Facebook Timeline: Tandem’s Tips

We’ve been hearing for months now that the implementation of a mandatory switch to Timeline is imminent, and while regular users may be able to spend a couple more weeks denying the inevitable, it seems that D-day has finally arrived for all business users. Tandem...

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