iQue is a logistics company with an ambitious mission; to take the hassle out of fulfilment for online retailers. With a unique offering which includes packing and picking, drop shipping, tracking and a distribution network, iQue needed a brand to communicate their offering in a friendly and memorable way.
Tandem developed a positioning strategy through identifying the audience points of pain and the benefits of using iQue logistics. Visual branding focuses on branding, making a business process seem personable and easy to use. Tone of voice was developed and all copy created by the Tandem team.
Tandem created marketing collateral including the website, conference materials, display ads, email templates and direct marketing materials based around the campaign “Intelligent Logistics for Smarter Brands”.