Maxam’s success has been built around it world class Window Film. The company also sells a range of clever property maintenance solutions. Maxam recognised that their online presence needed to work harder in order to promote the range of products and the opportunity to reach new markets.
UX and digital marketing
Tandem took the existing site and applied best practice UX principles to strengthening the customer journey and clearing the path to purchase. This included redesigning the templates and creating compelling content as well as changing the product categorisation and navigation. Key benefits were pulled out for the users.
An ongoing digital marketing programme is underway which includes paid and inbound channels to drive brand introduction, engagement and online conversion.
Case Studies, Clients