Penguin 4.0. He’s back…

and this time he's here to stay.Penguin 4.0 is being rolled out by Google after almost 2 years. It's been a long wait for those sites which fell fowl of Penguin in its previous roll out in December 2014. Recap on Penguin As a refresher, Penguin allows...

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Possum Update

Possum UpdateLocal search is simply too important to ignore. It’s a prime opportunity to appear front and centre exactly when (and where) your potential customers are looking for you. Not only can a map show where your business physically is, but it occupies a prime...

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Funnel Vision: Understanding Digital Attribution Channels

Remember a time when marketing was all about the funnel? The potential customer moved through a prescribed set of stages to reach a pinnacle (seemingly the end of their journey) – the sale. Unfortunately for the traditionalists out there, the digital revolution has shaken up this model to the point where the funnel is well and truly broken. The stages in the buying process don’t fit quite so neatly anymore, and understanding how different attribution channels affect conversion is now key.

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